Thursday, 19 November 2015

Music Video Analysis 2 P1 (a-f)

Clean Bandit - Rather Be feat. Jess Glynne




As soon as the video starts it's clearly set in japan, there isn't any establishing shots to set the scene but they use shots of a koi pond and they use Asian characters (which I presume is Japanese) as typography.
Th lyrics mention the city of Kyoto located on Honshu island, japan.
Japan seems like the most likely location.





The shapes are becoming more obvious, the shapes are the main focus of the shot. (which is their logo)

The intended audience and meaning and purpose of the song and music video

 I would say the message of the song is about maintaining relationships and working hard to improve ones standard of living.

I would say both the song and the video have a theme about hard work and chasing dreams.
The voice in the song is working toward a goal and so is the woman in the video however the voice is content and doesn't mind that she has achieved what she set out to achieve yet, she is in love and she thinks that she can still achieve her dreams one day

I think the moral of both the video and the song ( excluding the theme of love ) is to work hard and chase your dreams, don't feel too disheartened if you haven't achieved them yet or it takes a while because you'll regret not trying. And also try to enjoy yourself along the way. 



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